shop :: tucker by gaby basora

(Left to Right) Button-Front Dress in Little-Flowers Print, $34.99′ Tie-Front Blouse in Lawn Bird Print, $24.99 / Signature Dress in Diamond Print, $39.99

Tucker by Gaby Basora for Target collection became available at Target stores and target.com last Sunday. Known for her quaint prints in bold colours, Gaby's clothing focuses on wearability with simply cut dresses, trousers and tops. Loving the combinations above and below.


(Left to Right) Ribbed Sweater Dress in Orange, $39.99; Sweater Vest in Floral, $34.99 / Woven Tee in Magenta, $24.99; Shorts in Green Herringbone, $34.99

I'm going to miss my road trips to Target. Oh, how I love you! So, who has an extra seat in their car?

I came across this image on the Target website advertising their wedding registry the other day. It seems completely un-like what a department store would normally use as part of their advertisements you know? Perhaps 'targeting' (pun not intended) to reach the indie bride market and giving it an environmentally friendly spin with the bicycles. Ask people if they like Walmart and most will answer "no". However, ask them about Target and most people will tell you what a magical place full of goodies it is even though they are both big box stores.

In 2008, Target started their designer series featuring collaborations with Liberty of London, Jean Paul Gaultier and Orla Kiely to name a few. Ads like the one above show that Target has been able to reach the DIY indie community. Trust me, I was in Portland when Orla Kiely's collection was released and it was total insanity. All the crafting blogs were talking about heading to Target or in most cases, multiple stores as everything was flying off the shelves.

At the moment, Target is only available in the US, but according to rumours, they do have future plans to move into Canada as part of their international expansion. Target, or Tar-jay as the cool kids call it, has always been a must stop whenever we go South of the border. Happy shopping!